Role that visual content plays in social media marketing

The power of social media marketing cannot be overlooked anymore. Statistics show that over 2.5 billion people use social media on a daily basis and that number is expected to hit 3 billion by the end of 2022. This just shows the influence that social media has on society. With a majority of your target customers using social media platforms, social media marketing has become more crucial than ever. But with so many businesses, each targeting the same customers that your business is targeting, you must think outside the box to make your business stand out.
One of the most important aspects of social media marketing is the quality of images that you post. In fact, the quality of photos that you post when marketing your business on social media will determine whether you will attract more customers or not. CODI Agency knows the crucial role that high-quality images play in social media marketing and it is committed to giving its customers in Australia quality visuals that will capture the attention of their target customers. In this article, we will discuss the role that visual content plays in social media marketing.

· They help to grab the attention of your target audience
Multiple studies have shown that the human brain is more attracted to pictures and colours compared to other forms of content. However, to get the attention you desire from your target audience, you need to post relevant and quality content that matters to your target audience and that is exactly what CODI Agency does. They will research to know what your target audiences are looking for then post quality visuals that will capture their attention. For more information, visit https://codiagency.com.au/content-creation/photography/.
· It helps your audience remember your brand
Quality visual content can help your target audience remember your brand better than posting other forms of content. According to research, only 10% of people remember what they learned in the past 72 hours when they read a text. On the other hand, 65% of people remember visual images after 72 hours. Therefore, when you post quality visual content when marketing your business on social media platforms, your target audiences are more likely to remember your brand.
· It drives the point home better
Although writing informative texts can help your audience understand your business, posting high-quality images can help your audience understand the point you are trying to pass even better. Posting quality images between texts
will give your audience time to stop and internalise the messages you are trying to pass. This is important, especially if you are trying to explain how a product works. Remember that you are more likely to convert your social media followers to customers if they clearly understand what your business is all about and that is exactly what a quality visual does.

· It helps to build engagement
Research has shown that quality images attract more attention from customers compared to writing an engaging text. If your target customers are attracted to your post, they are more likely to engage with your business on social media platforms, making it even more visible to more of your target audience. Your social media posts can experience up to a 37% increase in engagement when you post high-quality and relevant visual content.